I redesigned the Pagelime.com logo, check out how I went about it.
Ok- so my friend Joe tweeted (about 20 minutes ago actually) about an alleged new branding campaign for Verizon Wireless. I looked at it and though, oh, this is… interesting… Even the Brand blog site Under Consideration picked it up.
Now, maybe I’m the sucker and Joe, UC and the rest of them are in on it- but some quick research shows this is totally bogus.
[UPDATE: I’m not a big reader of Under Consideration and apparently they pulled this with Ford last year, also upon closer look at the comments and the whole thing, this was pretty obvious… but my post here remains!]
Aside from being more of a stark out of character change than the Tropicana switch. The “announcement” website it particularly bare with no official link back to verizon, only “For more information, visit www.verizon.com.”
Another thing that’s an immediate redflag- The Who Is listing.
Registrant: Nuncio Nunez 5618 Shoalwood Ave Austin, Texas 78775 United States Domain Name: SOVERYVERIZON.COM Created on: 30-Mar-09 Expires on: 30-Mar-10 Last Updated on: 30-Mar-09 Administrative Contact: Nunez, Nuncio email@example.com 5618 Shoalwood Ave Austin, Texas 78775 United States (917) 755-0750 Fax -- Technical Contact: Nunez, Nuncio firstname.lastname@example.org 5618 Shoalwood Ave Austin, Texas 78775 United States (917) 755-0750 Fax -- Domain servers in listed order: NS1.DREAMHOST.COM NS2.DREAMHOST.COM NS3.DREAMHOST.COM
Who is Nuncio Nunez? Not someone at Verizon, that’s for sure… and 10000reasons.org, also definitely not something Verizion would allow itself to be tracked to. The domain was also registered two days ago, the first thing you would do is secure the URL, how could you plan the marketing materials otherwise?
Upon further inspection, I’m pretty sure Under Consideration is in on it. The website does not have ANY of the material they display except for the cloud logo and it isn’t anywhere on the Verizon site. The only other possibility is that Under Consideration doesn’t check their facts and received a mysterious email with all the promotional material attached which they blindly posted about.
Also, did anyone else notice that the guy in the top right of their “promotional material” doesn’t appear to be wearing pants or underwear for that matter…is it just me? And when were Crocks back in style?
Not to mention the phones they mocked the logo up on are ancient.
I just got an email about the launching of the Best Buy Instruments Store.
I understand expanding your brand- but you are stepping into a deep and competitive market. I hope to see you fail because frankly, I hate your brand, your store, company policies, shoddy practices and the way you completely sucker middle America into buying shit electronics for too much money and make them think they are getting a good deal. You are the shrine to all that is filler and no thriller, marketing over actual quality. You are the BOSE of electronics department retail stores. But I know how it’s going to end. You’ll be fine. Due to your scale, current brand rep, distribution, you will be a run of the mill, mediocre priced, retailer of average instruments. Nothing special. Fender, Gibson, Yamaha, the basics… Your sales associates will still be under trained and clueless. The warranties will be overpriced and ridiculous. You’ll probably start trying to offer lessons, maybe component repair and servicing. It will all be pretty bland, unspectacular, a cash cow. BUT! Now that 10 year old brat kids parents who NEED to get him the PS3 and Fender Strat he asked for can shop in one place.
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